THE EFFECT OF RELIGIOSITY MODERATION TO HALAL LOGO ON INCREASING MUSLIM PURCHASE INTENTION IN JAKARTA
Studying on sales of products that have Halal Logo are very attractive in Indonesia, putting Halal Logo on products are expected to improve consumers purchase intention. This study examines the effect of religiosity moderation to halal logo increasing purchase intention especially in Muslims consume...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
iVolga Press
2019-05-01
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| Serie: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Soggetti: | |
| Accesso online: | https://rjoas.com/issue-2019-05/article_17.pdf |
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