Zachowania konsumentów wobec marek w sytuacjach kryzysowych
The aim of this study was to present selected aspects of consumer behavior towards brands in crisis situations. The perception of component elements of brands as well as the perception of prices were accepted as differentiating criteria. For every criterion three analytic levels were considered, w...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2013-03-01
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| Serie: | Problemy Zarządzania |
| Soggetti: | |
| Accesso online: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166652 |
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