The Cognitive Effect of Visual Metaphor in Advertising: A Comparative Study between Fusion and Juxtaposition Metaphor
The current research proposes to verify , through experimentation , the effect of two types of visual metaphor ( Fusion and Juxtaposition ) on cognitive elaboration and attitude toward the advertising . The study will set out to assess not only the direct effect of visual metaphor but also the moder...
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| Glavni autor: | |
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| Format: | Artigo |
| Jezik: | Árabe |
| Izdano: |
Fayoum University, Faculty of Arts
2022-01-01
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| Serija: | Maǧallaẗ Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Al-Fayūm |
| Teme: | |
| Online pristup: | https://jfafu.journals.ekb.eg/article_160870_e605ad736d572531fa5049ae36a1813b.pdf |
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