Value co-creation in branding: A systematic review from a tourism perspective
Although the concept of value co-creation has been predominant in the marketing discipline, there remains surprisingly little research on value co-creation in branding. This paper aims to provide a systematic literature review to demonstrate how the value co-creation literature for branding and tou...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Varna University of Management
2022-08-01
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| Series: | European Journal of Tourism Research |
| Assuntos: | |
| Acceso en liña: | https://ejtr.vumk.eu/index.php/about/article/view/2597 |
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