Upgrading SME’s Marketing Performance: Adaptive, Innovative Capability, and Isolating Mechanism
Business competition requires companies always to behave adaptively, but not all adaptations carried out by companies can improve performance. Because of that, this research aims to examine the role of adaptive capability, isolating mechanism product advantage, and product innovation capability on m...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Universitas Tarumanagara
2025-02-01
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| Seria: | Jurnal Manajemen |
| Hasła przedmiotowe: | |
| Dostęp online: | http://ecojoin.org/index.php/EJM/article/view/2281 |
| Etykiety: |
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