THE MEASUREMENT OF SWITCHING COSTS AS A PERCEPTION OF CUSTOMERS IN THE TURKISH CREDIT CARD MARKET
Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Switching costs are one of the strategies for reaching this g...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
İstanbul University-Cerrahpasa
2009-11-01
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| Col·lecció: | Electrica |
| Matèries: | |
| Accés en línia: | https://electricajournal.org/index.php/pub/article/view/373 |
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