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PR-communications of publishing houses as a scientific object

The article studies the current state and prospects of researches of publishing house’s communications, namely PR communications of book publishers. The attention is drawn to insufficient scientific development of this problem, on t one hand, and obvious importance in the modern conditions to provid...

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Autor principal: Tetyana Jezhyzhanska
Formato: Artigo
Idioma:Inglês
Publicado em: Borys Grinchenko Kyiv Metropolitan University 2017-10-01
Colecção:Інтегровані комунікації
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Acesso em linha:https://intcom.kubg.edu.ua/index.php/journal/article/view/61
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