Do consumers care about companies’ efforts in greening supply chains? Analyzing the role of protected values and the halo effect in product evaluation

Widespread efforts are being made to mitigate environmental degradation driven by human activities. From a supply chain management perspective, companies aim at improving their environmental and organizational performance along their supply chain simultaneously. Since consumers are the sources of ma...

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Bibliografische Detailangaben

Hauptverfasser:	Juan Pablo Loaiza-Ramírez, Carlos Eduardo Moreno-Mantilla, Torsten Reimer
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Elsevier 2022-03-01
Schriftenreihe:	Cleaner Logistics and Supply Chain
Schlagworte:	Green supply chain Consumer behavior Willingness to pay Environmental sustainability Protected values Halo effect
Online-Zugang:	http://www.sciencedirect.com/science/article/pii/S2772390921000275
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