To NFT or Not: A Strategic Analysis for Fashion Brands Developing Digital Products in the Metaverse
This paper examines the strategic decisions of fashion brands to develop and sell non-fungible tokens (NFTs) within the metaverse. We construct two operational models based on whether NFTs are adopted: the traditional fashion model without NFT (Scenario T) and the digital fashion model with NFT (Sce...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2025-07-01
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| Col·lecció: | Journal of Theoretical and Applied Electronic Commerce Research |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/0718-1876/20/3/155 |
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