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Impact of meta platforms on organic and paid ROI in small businesses

The growing reliance on social media platforms has intensified the need for small businesses to justify marketing investments through measurable return on investment (ROI). This study examines the impact of organic and paid marketing strategies on Meta platforms, specifically Facebook and Instagram,...

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Autore principale: Khaled Majeed Saif Hail
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universitas Pendidikan Nasional 2025-12-01
Serie:Review of Management, Accounting, and Business Studies
Soggetti:
social media marketing
return on investment (roi)
organic marketing
paid advertising
small businesses
Accesso online:https://journal.undiknas.ac.id/index.php/revenue/article/view/6747
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