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Globalization as the basis of marketing communication of a multinational company influencing the development of the local circular economy

Research background: Safe treatment of waste in a way that ensures that future generations of the population can live and raise their offspring in a healthy habitat is one of the challenges we need to address. It is globalization that is becoming the basis for the introduction of such business in ou...

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Autori principali: Darázs Tamás, Šalgovičová Jarmila
Natura: Artigo
Lingua:Inglês
Pubblicazione: EDP Sciences 2021-01-01
Serie:SHS Web of Conferences
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Accesso online:https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_05005.pdf
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