Video-On-Demand Streaming Services Subscription Antecedents and Consequences: The Uses and Gratifications Theory Approach
Introduction: This study aims to examine the impact of affective gratification, tension release, cognitive gratification, perceived risk, and viewing addiction on subscription behavior as antecedents and its consequence namely customer engagement. Background Problems: The need for satisfaction is a...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Gadjah Mada
2024-09-01
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| Col·lecció: | Journal of Indonesian Economy and Business |
| Matèries: | |
| Accés en línia: | https://journal.ugm.ac.id/v3/jieb/article/view/8176 |
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