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Constructing Masculinity in Women’s Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior

While gender-based differences in consumer behavior have been previously investigated within the context of gender-neutral or unisex retailers, men’s behavior in women’s retailers remains largely unexplored. Furthermore, most studies frame the retail environment as a passive platform through which e...

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Principais autores: Eric Filice, Elena Neiterman, Samantha B. Meyer
Formato: Artigo
Idioma:Inglês
Publicado em: Lodz University Press 2019-03-01
coleção:Qualitative Sociology Review
Assuntos:
Retail
Masculinity
Consumer Behavior
Gender
Market Segmentation
Acesso em linha:https://czasopisma.uni.lodz.pl/qualit/article/view/4957
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