Almond advertising yields net benefits to growers
This study evaluates the economic impacts of advertising and promotion expenditures funded under the almond marketing order. Over the crop years 1962/63 through 1997/98, the correlation of industry promotion and demand was positive and statistically significant. Almond advertising has yielded margin...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
University of California Agriculture and Natural Resources
2001-01-01
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| Serier: | California Agriculture |
| Online adgang: | https://doi.org/10.3733/ca.v055n01p20 |
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