English Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role Arabic دراسة تأثير أنشطة التسويق عبر وسائل التواصل الاجتماعي على اتخاذ قرارات الشراء من خلال الدور الوسيط لنتائج استجابة السوق

This research study is to ascertain how the efficiency of social media marketing dimensions influences consumers' buying decision and the role of market response as a mediator. The buying process involves five decision-making steps: recognition, information research, evaluation, purchase decision, a...

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מחבר ראשי:	Dr.aisha Tarek Noour noour
פורמט:	Artigo
שפה:	Árabe
יצא לאור:	Faculty of Commerce, Port Said University 2024-04-01
סדרה:	Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
נושאים:	keywords: social media marketing customer trust customer satisfaction customer loyalty and buying decision-making
גישה מקוונת:	https://jsst.journals.ekb.eg/article_341107_971859334e6b108ca72e5006a836ce56.pdf
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