COMPREHENSIVE MARKETING SYSTEM AS A BASIS FOR INCREASING THE COMPETITIVENESS OF TRADE ENTERPRISES IN MODERN CONDITIONS OF DOING BUSINESS

The purpose of our research is to generalize theoretical and methodological approaches to the formation of a complex marketing system, to develop recommendations for the implementation of the main elements of this system in the practical activities of enterprises in modern conditions and to allocat...

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Hlavní autoři:	Mariia Bahorka, Liudmila Kvasova, Nataliy Yurchenko
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Izdevnieciba “Baltija Publishing” 2023-03-01
Edice:	Green, Blue and Digital Economy Journal
Témata:	integrated marketing system marketing complex marketing management competition enterprise competitiveness marketing tools
On-line přístup:	http://baltijapublishing.lv/index.php/gbdej/article/view/2049
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!