THE EFFECT OF SERVICE QUALITY AND PROMOTION MIX ON PURCHASE DECISIONS OF GOJEK ONLINE TRANSPORTATION APPLICATION IN PALEMBANG WITH CUSTOMER SATISFACTION AS A MODERATING VARIABLE

The rapid growth of online transportation services has intensified competition, making application service quality and promotional strategies critical factors in shaping consumer purchase decisions. This study analyzes the effects of application service quality and promotion mix on purchase decisio...

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Hlavní autoři:	Adib Abdul Majid, Diah Natalisa, Muhammad Eko Fitrianto, Iisnawati Iisnawati
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-12-01
Edice:	Indonesian Interdisciplinary Journal of Sharia Economics
Témata:	Service Quality, Promotion Mix, Customer Satisfaction, Purchase Decision
On-line přístup:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9518
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!