The Effects of Sonic Logo and Visual Logo Repetition Towards Brand Recall, Recognition, Attitude, and Purchase Intention
Most Indonesian e-commerce brands use sensory marketing, such as repetition of sonic logos and visual logos, in their advertisements. This research investigates the impact of repeated exposure to sonic logo and visual logos in advertisements on brand recall, brand recognition, attitudes toward the...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2024-11-01
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| Col·lecció: | Journal of Consumer Sciences |
| Matèries: | |
| Accés en línia: | https://journal.ipb.ac.id/index.php/jcs/article/view/57484 |
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