Prioritizing appropriate attractions for city branding (Case study of Tehran city)
Urban tourism competition has intensified due to the similarity of services and facilities among cities. Thus, creating a strong and effective brand known as urban branding has become crucial for differentiation. This study aims to identify and prioritize the most influential criteria and sub-criter...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
University of Science and Culture
2025-07-01
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| Serie: | گردشگری و اوقات فراغت |
| Soggetti: | |
| Accesso online: | https://tlj.usc.ac.ir/article_230206_1631bcbe7498d60884979b2118d0b0f5.pdf?lang=en |
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