The Impact of Animated Mascot Displays on Consumer Evaluations in E-Commerce
This study investigates consumer reactions to mascots on e-commerce websites, focusing on how anthropomorphic visual cues influence website satisfaction, revisit intention, and purchase intention. Specifically, we examine how mascot movement affects consumers’ sense of social presence and engagement...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2025-05-01
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| Col·lecció: | Administrative Sciences |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/2076-3387/15/6/203 |
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