A Research on the Factors Affecting the Negative Attitudes of Turkish Banking Sector Customers towards Branchless Digital Banking

The rapid digitalization in the banking sector has revealed the branchless digital banking approach, unlike the traditional banking approach, where branches are used extensively as distribution channels. The customer portfolios reached by the new generation branchless digital banks attract great not...

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Autor principal:	Mustafa Beybur
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Sivas Cumhuriyet Üniversitesi 2022-10-01
Colecção:	Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
Assuntos:	bankacılık dijital bankacılık şubesiz dijital bankacılık tutum niyet banking digital banking branchless digital banking attitude intention
Acesso em linha:	https://dergipark.org.tr/tr/download/article-file/2289431
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