Pengaruh harga diskon, kualitas produk, citra merek, dan iklan terhadap minat beli celana jeans Levi’s di Surabaya
The aim of this study is to test the effect of Discounted Price, Product Quality, Brand Image, and Advertising on Purchase Intention of Levi’s Pants Jeans in Surabaya. This study used the independent variables such as discount price, product quality, brand image and advertising while the dependent...
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Research Center and Community Services
2016-04-01
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| Reeks: | Journal of Business & Banking |
| Onderwerpen: | |
| Online toegang: | https://journal.perbanas.ac.id/index.php/jbb/article/view/710 |
| Tags: |
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