A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran

Researches show that customers attribute different human characters to products. Correspondence of this attribution with the personality of customer could have a critical role in product selection and consequent success of a brand. This article is a descriptive survey on comparison of the brand pers...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Mahmoud Mohammadian, sina Farahmand, mohamma hasan Yousefi Dastjerdi
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	University of Tehran, Faculty of Management 2010-03-01
Цуврал:	‫مدیریت بازرگانی
Нөхцлүүд:	Brand Brand Personality personality
Онлайн хандалт:	https://jibm.ut.ac.ir/article_21219_4e62250e77d7ba55c20cb0176cdd0eda.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!