Consumer Preferences for Food Safety Attributes in Fresh Apples: Market Segments, Consumer Characteristics, and Marketing Opportunities
Past research has yielded conflicting results on consumer valuation of food safety characteristics. In this study, conjoint analysis is used to evaluate consumer responses to hypothetical apple products in a nationwide survey. Product characteristics include price, quality, pesticide use levels and...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Western Agricultural Economics Association
1999-07-01
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| Colección: | Journal of Agricultural and Resource Economics |
| Materias: | |
| Acceso en línea: | https://ageconsearch.umn.edu/record/30876 |
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