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A Critical Analysis of Government Communication via X (Twitter)

Social media has dramatically impacted all sectors of society, including public communication and governmental relations. Most countries have increasingly incorporated it into their communication strategies. However, there is little research on this subject. This study tackled this gap by analyzing...

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Principais autores: Paulo Rita, Nuno Antonio, Luciana Nassar
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-09-01
Serier:Big Data and Cognitive Computing
Fag:
public communication
social media analytics
X (Twitter)
Portuguese Government
communication success
Online adgang:https://www.mdpi.com/2504-2289/9/9/242
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