Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse
The article is dedicated to the linguo-semiotic analysis of the functioning of polycode names as a manipulative tool in advertising discourse. The aim of the study is to describe the influence of non-verbal components on the expression of the illocutionary force of the name. The material of the stud...
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| Formato: | Artigo |
| Lenguaje: | Russo |
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Tsentr nauchnykh i obrazovatelnykh proektov
2023-12-01
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| Colección: | Научный диалог |
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| Acceso en línea: | https://www.nauka-dialog.ru/jour/article/view/4962 |
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