Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions
The rapid expansion of the non-fungible token (NFT) market, which grew over 200% in 2023 to reach $22 billion, has opened new avenues for fashion brands to engage consumers through digital fashion products under blockchain technology. This study investigated the effects of NFT promotional bundles th...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
MDPI AG
2024-11-01
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| سلاسل: | Journal of Theoretical and Applied Electronic Commerce Research |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.mdpi.com/0718-1876/19/4/161 |
| الوسوم: |
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