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Increased user engagement on YouTube for loot box content and its potential relevance for behavioural addictions

Abstract Video games frequently contain loot boxes, i.e. virtual in-game items sharing structural similarities with gambling. On YouTube©, there are multi-million subscriber channels prominently featuring loot box-related content. A gamblification of digital games may increase player engagement, and...

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Principais autores: Elke Smith, Yannik Poth, Kara S. Z. Sohns, Kai Kaspar, Jan Peters
Format: Artigo
Sprog:Inglês
Udgivet: Nature Portfolio 2025-05-01
Serier:Scientific Reports
Fag:
Loot box
User engagement
YouTube
Gaming
Gambling-like mechanisms
Gambling
Online adgang:https://doi.org/10.1038/s41598-025-01482-5
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