Pro-LGBTQIAP+ counterintuitive communication toward the consumer
Purpose – The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause. Design/methodology/approach – The theoretical framework focused on marketing communication, counterintuitive communication and the insertion of the LGBTQIAP+ issue in them. A hypoth...
Bewaard in:
| Hoofdauteurs: | , |
|---|---|
| Formaat: | Artigo |
| Taal: | Português |
| Gepubliceerd in: |
Emerald Publishing
2024-07-01
|
| Reeks: | REGE Revista de Gestão |
| Onderwerpen: | |
| Online toegang: | https://www.emerald.com/insight/content/doi/10.1108/REGE-04-2022-0048/full/pdf |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|