QR код

Brand attachment importance to corporate social responsibility causes adherence

This study examines the joint effect of brand-cause congruence, brand attachment, and attitude toward corporate social responsibility (CSR) on the intention of consumers to adhere to causes sponsored by a brand. The results of two experiments suggest that when consumer attitude toward such causes is...

Повний опис

Збережено в:
Автори: Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, Débora Beserra Ramos
Формат: Artigo
Мова:Inglês
Опубліковано: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2018-12-01
Серія:RAE: Revista de Administração de Empresas
Предмети:
Corporate social responsibility
brand attachment
attitude toward the cause
brand-cause congruence
experiment
Онлайн доступ:http://www.scielo.br/pdf/rae/v58n6/en_0034-7590-rae-58-06-0564.pdf
Теги: Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!

Схожі ресурси