Bridging Entrepreneurial and Digital Marketing to Enhance Business Performance: The Mediating Role of Innovation Capability and the Moderating Role of Gender
The economic expansion of Surabaya is primarily driven by trade, lodging, and food and beverage services. At the same time, the culinary micro, small, and medium enterprises (MSMEs) experience some hardships when it comes to increasing their business performance, such as being unable to obtain forma...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 语言: | Inglês |
| 出版: |
University of Brawijaya
2026-04-01
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| 丛编: | Jurnal Aplikasi Manajemen |
| 主题: | |
| 在线阅读: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8917 |
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