A Preliminary Study: Exploring Franchising Growth Factors of Franchisor and Franchisee
Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and opportunities. It has become a popular option for those who are looking to start their businesses by choosing a well-known company’s brand name and a ready-made business operation, or existing...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2022-08-01
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| Serie: | Journal of Open Innovation: Technology, Market and Complexity |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2199-8531/8/3/138 |
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