Analysis of marketing activities of an enterprise and ways to improve them on the example of the Logfort transport company

The article analyzes marketing activities of an enterprise on the example of the Logfort transport company and proposes ways to improve such activities. The relevance of the topic is high, since amidst anti-Russian sanctions and due to the challenges of the post-COVID period, various industries of t...

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Autor principal:	D. V. Koplik
Format:	Artigo
Idioma:	Inglês
Publicat:	Publishing House of the State University of Management 2023-02-01
Col·lecció:	Вестник университета
Matèries:	transport industry freight transportation transport company marketing loyalty system anti-russian sanctions post-covid period marketing analysis marketing improvement
Accés en línia:	https://vestnik.guu.ru/jour/article/view/4117
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