Integrated Marketing Optimization for Ornamental Fish Using Information Technology in Canggu Village, Kediri

This study aims to optimize integrated marketing for ornamental fish aquaculture through a Unique Selling Proposition (USP) based on Information Technology (IT), focusing on identifying product uniqueness such as rare fish species, advanced maintenance techniques, and sustainability practices, and p...

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Autors principals:	Salim Ashar, Muhammad Yasminto
Format:	Artigo
Idioma:	Indonésio
Publicat:	Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) 2025-03-01
Col·lecció:	Engagement: Jurnal Pengabdian Kepada Masyarakat
Matèries:	ornamental aquaculture, unique selling proposition pokdakan community
Accés en línia:	https://engagement.fkdp.or.id/index.php/engagement/article/view/1994
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