A Matter for the Boss? How Personalized Communication Affects Recipients’ Perceptions of an Organization During a Crisis
A crisis can pose a serious threat to an organization. Parties, NGOs, and companies alike need to secure their reputation when a crisis hits. When choosing an adequate crisis communication strategy, organizations must also decide who should communicate with the public. Although many organizations c...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
USC Annenberg Press
2019-04-01
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| coleção: | International Journal of Communication |
| Assuntos: | |
| Acesso em linha: | https://ijoc.org/index.php/ijoc/article/view/10791 |
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