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The Application of Quality Function Deployment in Car Seat Industry

The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Dep...

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Hlavní autoři: Humiras Hardi Purba, Sunadi Sunadi, Suhendra Suhendra, Else Paulina
Médium: Artigo
Jazyk:Inglês
Vydáno: Bina Nusantara University 2020-06-01
Edice:ComTech
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On-line přístup:https://journal.binus.ac.id/index.php/comtech/article/view/6329
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