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Marketing approaches to tourist services in Ukraine

The aim of the article. This study is devoted to the improvement of marketing approaches to tourist services in Ukraine, which are not at the high level yet.The results of the analysis. Basic terminology in the sphere of tourism such as tourist product, travel services, tour package are considered i...

Täydet tiedot

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Bibliografiset tiedot
Päätekijät: A.S. Teletov, M.A. Khiznyak
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Sumy State University 2013-09-01
Sarja:Marketing i Menedžment Innovacij
Aiheet:
Linkit:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_200_212.pdf
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