Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials
IntroductionConsumers’ emotional responses are the prime target for marketing commercials. Facial expressions provide information about a person’s emotional state and technological advances have enabled machines to automatically decode them.MethodWith automatic facial coding we investigated the rela...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Frontiers Media S.A.
2023-05-01
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| Collection: | Frontiers in Neuroscience |
| Sujets: | |
| Accès en ligne: | https://www.frontiersin.org/articles/10.3389/fnins.2023.1125983/full |
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