Promoting precautionary behavior during the COVID-19 pandemic: Development and validation of a behavior-change messaging campaign

Background: Designing a health promotion campaign is never an easy task, especially during a pandemic of a highly infectious disease such as COVID-19. In Saudi Arabia, many attempts have been made to raise public awareness about COVID-19 infection and precautionary health measures. However, most of...

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Detalhes bibliográficos

Principais autores:	Mayda Alrige, Hind Bitar, Maram Meccawy
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2021-11-01
coleção:	Journal of Infection and Public Health
Assuntos:	COVID-19 mHealth Health marketing Precautionary health behavior Fogg Behavior Model
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S1876034121003178
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