“I am what i consume”: Exploring the interplay between identity and consumption among middle-class urban youths in Dhaka South City, Bangladesh
In the late modern era, identity is closely intertwined with consumption, shifting it from sustenance to a vital marker of individuality and a platform for showcasing fashion opulence in the social space. This study is an attempt to understand the mechanisms through which youth consumers shape their...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universitas Negeri Yogyakarta
2026-05-01
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| Collection: | Journal of Social Studies |
| Sujets: | |
| Accès en ligne: | https://journal.uny.ac.id/index.php/jss/article/view/94963 |
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