IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES

Marketing is a tool for expansion and fight for company to achieve a position on the market, which is judged by generally accepted standards such as: sales volume, market share and profit levels. Marketing orientation of life insurance companies as a source of income shows customer needs and prefere...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Beata Nowotarska-Romaniak
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2014-12-01
Цуврал:	Polityki Europejskie, Finanse i Marketing
Нөхцлүүд:	life insurance company marketing marketing orientation customer
Онлайн хандалт:	https://pefim.sggw.edu.pl/article/view/1264
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!