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PERSONAL SELLING IN MARKETING

Personal selling is a major element in the marketing communication program of a business firm. This article describes in a theoretical way the scope and significance of personal selling in marketing, it outlines the stages of the selling process. Personal selling is the most effective marketing comm...

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Hovedforfatter: Ioana Olariu
Format: Artigo
Sprog:Inglês
Udgivet: University of Bacău 2016-06-01
Serier:Studies and Scientific Researches: Economics Edition
Fag:
selling
presentation
follow-up
communication
evaluation
Online adgang:http://sceco.ub.ro/index.php/SCECO/article/view/348
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