Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product
Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Musli...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Universitas Islam Negeri Sunan Gunung Djati Bandung
2022-11-01
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| Serie: | Wawasan |
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| Länkar: | https://journal.uinsgd.ac.id/index.php/jw/article/view/15708 |
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