Happiness and Well-Being of Consumers in Brand Research:
Consumer happiness and well-being have attracted increasing attention, with brands viewed as particularly suitable for enhancing individual happiness and well-being. However, theoretical studies on these issues within brand research are still in their early stages. This literature review aims to con...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Japonês |
| I whakaputaina: |
Japan Marketing Academy
2024-07-01
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| Rangatū: | Maketingu Janaru |
| Ngā marau: | |
| Urunga tuihono: | https://www.jstage.jst.go.jp/article/marketing/44/1/44_2024.032/_html/-char/en |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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