PLS Modelling of Factors Affecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms

Purpose – This paper aims to explore the manner in which cooperation between sales and marketing in pharmaceutical manufacturing companies (PMC) (n=16) and non-pharmaceutical manufacturing companies (NPMC) (n=31) is affected by selected indicators. It also attempts to demonstrate how the Partial Lea...

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Detalhes bibliográficos

Principais autores:	Gabor Hetenyi, Magdolna Szilasi, Attila Lengyel
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2019-01-01
coleção:	Tržište
Assuntos:	factor of success sales marketing cooperation coordination pharmaceutical industry
Acesso em linha:	https://hrcak.srce.hr/file/337255
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