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Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

In the last few years, a number of social media e-business models including the social networking giants of Facebook, Pinterest and Instagram have offered direct purchase abilities to both their users and the involved enterprises. Hence, individuals can buy directly without having to leave the socia...

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Principais autores: Vaggelis Saprikis, Giorgos Avlogiaris
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2021-10-01
Serier:Information
Fag:
mobile social commerce
social media apps
direct m-purchases
adoption intention
UTAUT
ICT inhibitors
Online adgang:https://www.mdpi.com/2078-2489/12/11/449
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