Scenario planning as approach to improve the strategic performance of multinational corporations (MNCs)
The primary purpose of this study was to explore the relationship between scenario planning and strategic performance. The data was collected from 121 Multinational corporations operating in Jordan by using a questionnaire. Pearson correlation and the partial least squares (PLS) methodology for fact...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Vilnius Gediminas Technical University
2018-10-01
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| Col·lecció: | Business: Theory and Practice |
| Matèries: | |
| Accés en línia: | https://journals.vgtu.lt/index.php/BTP/article/view/8094 |
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