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Employee Mistreatment Crises and Company Perceptions

This study aimed to provide empirical support to the removal of challenge crisis from the situational crisis communication theory (SCCT). Authors examined consumer responses to two accidental crisis types identified in traditional SCCT: a challenge crisis (failure in corporate ethics) and a technica...

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Bibliografiske detaljer
Principais autores: Seoyeon Kim, Lucinda L. Austin
Format: Artigo
Sprog:Inglês
Udgivet: USC Annenberg Press 2020-11-01
Serier:International Journal of Communication
Fag:
Online adgang:https://ijoc.org/index.php/ijoc/article/view/12535
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