Forming a perceived franchise value: theoretical insights
The article is based on literature review, theoretical insights and deals with the topic of perceived franchise value. The objective of the paper is – what elements form the franchisee‘s perceived value in service business (comparing with alternative of own business model). The aim of the paper is t...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Vilnius Gediminas Technical University
2011-03-01
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| Serie: | Business: Theory and Practice |
| Soggetti: | |
| Accesso online: | https://journals.vgtu.lt/index.php/BTP/article/view/8855 |
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