Identifying the Dimensions and Components of a Gamification Model in the Marketing Processes for Sharing Economy Transportation Businesses

<p style="text-align: left;"><strong>Abstract</strong></p> <p style="text-align: left;">Today, gamification in businesses is being used as an effective strategy to attract and retain customers, increase user engagement, and create positive interactions with customers. Gamification, as a marketing to...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Somaye Moradi, Maysam Shafiee
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	Islamic Azad University, Tabriz Branch 2025-06-01
Цуврал:	مدیریت بهره وری
Нөхцлүүд:	sharing economy gamification marketing processes transportation
Онлайн хандалт:	https://sanad.iau.ir/journal/jpm/Article/974438
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!